Good afternoon Michel,

We greatly appreciate your interest in our company and in our new media marketing initiatives. TELUS is indeed the first Canadian company to tap into consumer generated media as a new way to promote our brand. At TELUS, we are always on the look-out for innovative ways to reach potential clients and given Second Life’s popularity, we thought that marketing to its avatars would be a great place to start.

After taking a great deal of care to create an environment that is true to our brand and value-added tools that enhance the players’ online experience, TELUS opened its first virtual store, on August 24th. The simple fact that bloggers, like yourself, are reacting to TELUS’ presence in Second Life is a testament to the project’s success and to the true power of this emerging form of marketing.

Developed by our marketing department, this initiative is but one of many cool things we do at TELUS that enable us to stay on top of our game. At any given time, we have thousands of projects in the works in addition to new products and services being launched every week.

We intend to continue exploring innovative marketing avenues within new media, and appreciate your support and understanding if information requests cannot be fulfilled in real-time.

Stacey Masson
Senior Manager, TELUS Media Relations

By the way, j’aurais aimé pouvoir aller au Yulblog; ça prendrait un équivalent à Québec