- Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière, auteure. 18 ans d'expérience - https://www.michelleblanc.com -

Gartner sur le web 2.0 et le Web 3.0

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Lors du Gartner Web innovation summit [2] de la semaine dernière (selon NetworkWorld [3]), la célèbre firme d’analyse n’a pas voulu se prononcer sur ce que sera le Web 3. Évidemment, la guerre techno marketing entre les univers virtuels, le Web sémantique et le Web mobile est au cœur de cette polémique que Gartner qualifie ainsi “There are a lot of constituencies trying to hijack the term Web 3.0,”.

Cependant, concernant le Web 2.0, Gartner est beaucoup plus loquace et affirmative dans ses positions lorsqu’elle prétend que :

Web 2.0 is coming into your business whether you want it to or not, because the line between work and personal lives is blurring and digital natives – young people – are moving into the corporate world. Kids use blogs, wikis and social networking  tools to interact with each other, and expect the same in the workplace.
“Your users will do it behind your back, bring this stuff in and make it part of their processes, and eventually you’ll have to deal with it anyway,” Phifer said. (…)
Gartner projects a 42% compound annual growth rate in the Web 2.0 market through 2011. The analyst firm classifies the market as “early emerging.” By way of comparison, e-mail and ERP are classified as somewhere between maturity and decline, while Web conferencing is high growth.
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