- Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière, auteure. 18 ans d'expérience - https://www.michelleblanc.com -

« Flash bashing »

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Bon, bon, bon, ce n’est pas moi qui le dit (cette fois-ci) et ça viens d’un des prêtres de la liberté d’expression sur le Web, Cory Doctorow [2], dans Informationweek [3]. Alors qu’il explique comment générer du buzz auprès des bloggeurs, il a cette délicieuse sortie à propos de Flash:

Flash sites stink. Designers, architects and artists, this means you: putting your whole site into a giant Flash blob with no internal links, no way to copy a representative bit of text into a post or e-mail, and no way to point to a specific page means that a large number of bloggers and other word-of-mouthers will just pass on it. Also, sites like this are invisible to search engines. Your whole graduating class may be making Flash portfolios, but if you break with them, you'll get work from your site while they languish in search- and blogger-invisibility. PDFs stink. It's not a Web page (see "Have a link"). It's hard to copy and paste out of. It doesn't show up in browsers half the time. The Web is made of HTML. [3]

Merci Michelle [4]de m'avoir pointé l'article…