- Michelle Blanc, M.Sc. commerce électronique. Marketing Internet, consultante, conférencière, auteure. 18 ans d'expérience - https://www.michelleblanc.com -

Aider nos partis à acquérir une vision d’un sain marketing politique internet

Pin It [1]

Ce n’est plus une nouveauté d’observer à quel point le Québec est en retard sur bien des indicateurs d’activités numériques [2]. Hier je critiquais (encore) l’apparente inefficacité des stratégies en lignes de nos partis [3](tant fédéral que provincial). Afin de les aider à se réveiller, je les invite à lire les excellentes réflexions de Techpresident.com What Happens to the Obama Network After the Election? partie un [4]et partie 2 [5] (Via énormément de sources Twiteresque et bloguosphérique)
On peut y lire :

On the strategic side, the question is to what extent does the apparatus continue to evolve to allow grassroots involvement, and to what extent does stuff flow up as well as down? In the long run, the only way that there will be some stickiness to the structure is if the people who have been involved can mobilize for local action, can connect to each other, and feel that their voices matter. At this current time, there is some limited functionality built into the system to allow for these things, but the architecture is built to optimize for the short run coordination of efforts and extraction of resources. Grassroots functionality, as I have discussed before, is a double-edged sword, because sometimes those roots turn against you. But it is a necessary next step, if the network is to be institutionalized (excuse the apparent oxymoron).

The potential impact on our democracy is both thrilling and troubling. On the thrilling side is the potential for a long standing increase in the engagement of people in politics– most notably, among the youngest voters, who have always been the least engaged. On the troubling side is the potential disintermediation of our (small r) republican institutions.

This may be a realigning election – not (necessarily) in the usual terms that political scientists mean, but in terms of the re-organizing of American politics. Whatever choices are made are sure to be studied by allies and opponents of Obama alike, and serve as a starting point for emulation. This will be a tall order–win or lose– the success of the Obama campaign has been the product of a unlikely marriage of man, message, medium, and moment. And while the campaign has been historic, the decisions that are made after the campaign, I think, may fundamentally restructure American politics for the 21st century.


The hope is to sit down after the election with other interest groups and form a network of networks aimed at empowering local grassroots efforts for systemic change, based on the unique issues facing our geographic region, but with insight into, and feedback from the greater national and global issues debates.”

(Ning, by the way, was built by Marc Andreesen, who had a long, in-depth conversation with Obama about the power of the social web about 18 months ago. He reported that “the Senator was personally interested in the rise of social networking, Facebook, Youtube, and user-generated content, and casually but persistently grilled us on what we thought the next generation of social media would be and how social networking might affect politics — with no staff present, no prepared materials, no notes. He already knew a fair amount about the topic but was very curious to actually learn more.” Isn’t it interesting how the worm turns?)

Mon rêve est que finalement, nos partis réalisent que les citoyens ne sont pas que de pôvres moutons qui ne sont nécessaires que pour faire un x sur un bulletin de vote. Ils peuvent partager les enjeux politiques et les faires évoluer par leurs réflexions, ils peuvent certainement générer du fric avant, pendant et après la période électorale et surtout, ils peuvent participer à l’éclosion du concept de démocratie numérique et contribuer à développer une discussion politique multidirectionnelle permettant de trouver plus de solutions à plus de problèmes et permettant de harnacher la puissance de l’intelligence collective pour le bien de la société en général comme cela est admirablement démontrer par les divers exemples de Wikinomics [6](et ici [7])…
J’ai bien le droit d’être une rêveuse…

Billet cité sur Radio-Canada [8]