Relations publiques ou le pouvoir d’hyperlier

Faisant suite à mon récent billet où je me moquais vertement des gens de relations publiques qui croient à la mort des blogues ^[2], ce serait plutôt la baisse impressionnante du pouvoir des relationnistes sur le web qu’il faudrait observer. Ainsi, via le copain Philippe Martin ^[3] qui cite Publishing 2.0 :

« Journalists and PR professionals, the influence brokers of traditional media, have lost a huge degree of influence on the web in large part because they don’t link to anything. While traditional media brands are still powerful channels on the web, they are losing influence everyday to the link-driven web network — journalists and PR professionals can no longer depend on controlling these former monopoly channels to exert influence online.» ^[4]