Les questions de MarketingMag

Tout de suite après le shooting photo de demain, je donne une deuxième entrevue vidéo à un journaliste de MarketingMag, qui m’avait déjà interviewée en février dernier. Ses questions méritent réflexions et j’y penserais cette nuit et dans l’avion demain. Pour connaître les réponses, vous devrez sans doute attendre de voir la vidéo qui sera tournée et qui sera en ligne en même temps que la promo ou de lire l’article qui accompagnera les deux pages de pubs de Yahoo-Canada. D’ailleurs, lorsqu’ils m’ont sélectionnée pour me mériter cet honneur d’être l’une de leur célébrité Big Idea Chair, ils ne savaient pas encore que je débutais ma transition. Lorsqu’ils l’ont appris, ils ont décidé pour la première fois, de faire deux pages de pubs au lieu d’une. C’est ce qu’on peut appeler des gens très ouverts d’esprits. Ça m’a beaucoup touchée qu’ils réagissent de cette manière.

Voici les questions auxquelles je m’efforcerais de répondre :

• How has physically becoming a woman changed your life, the way you view the world?

• What role has the web played in your journey? In what ways did the medium empower you, surprise you, trouble you, support you?

• The last time we spoke, you mentioned one of your clients said she was glad that you were becoming on the outside what you are on the inside, because it means you’d be even more productive. With that comment in mind, how has it changed the way you work and communicate?

• As a user of the web, have you found your online habits have changed? In what ways, that perhaps surprised you?

• What has the client reaction been post-surgery, particularly during face-to-face meetings?

• In the time since we’ve spoke, what has changed online? What now most excites you? How has the industry changed in the four months or so since we last spoke?

Et les questions auxquelles j’ai déjà répondu

1. What drew you to the marketing business?
2. Who has inspired you the most throughout your career?
3. Which media campaign/marketing initiative that you worked on are you most proud of?
4. What gets you excited about your job these days?
5. What’s the biggest change you foresee in the media/marketing business during the next few years?
6. Tell us something about yourself that most people wouldn’t know
7. What are you listening to on your iPod/MP3 player?
8. What’s the coolest website/blog you’ve been to lately?
9. What’s your favourite viral ad campaign?
10. What have you forwarded to friends most recently?
11. What’s the most important rule of online media buying?
12. What’s your biggest career regret/mistake?
13. What’s the one piece of advice would you offer to someone just entering the business?

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