Michele Blanc, M.Sc. electronic commerce

As you might have noticed, this blog is mainly in French. I am fluent in English and I have a blog, Web-marketing-Frog, but I do not maintain it anymore. You can navigate through the current blog with GoogleTranslate and get a glimpse of what I am talking about. Be aware though that GoogleTranslate is not that accurate.

How to reach me

Phone :   514.708.6285

Email :   michelle.blanc.analyweb@gmail.com


Michelle Blanc is a graduate of the first class of Master of Sciences in electronic commerce, with a specialization in management, in Canada. She is the founder and President of Analyweb, a consultancy company specializing in e-business management and marketing. She also started Yulbiz.org an international movement of business bloggers gatherings that is now in 6 countries. Mrs. Blanc has been author of numerous scientific, research, didactic and “how to” publications and she animates a blog at michelleblanc.com, which happens to be one of the most influential French blogs in the world according to several sources. Her blog is also one of the favourite of the prestigious French portal Strategies.fr  and has received the honour of being the personality for the Yahoo-Canada Big Idea Chair(PDF). She has been involved with analysis and implementation of cutting edge e-business related technologies, management and marketing activities and strategies in a wide range of industries. Mrs. Blanc has provided research and advice to Fortune 500 as well as small busnesses, government agencies and associations. Also, she is amongst the 50 Canadian experts consulted by Industry Canada in order to set the Canadian e-economy objectives and policies for its internal and external position to such international forums as OECD. As a speaker, she started her course at the prominent Council on e-business innovation of The Conference Board of Canada and has been speaking ever since in Canada and abroad.

I am a consultant, speaker and writer on Internet marketing and Web strategies and do work for english speaking customers. Here are some of their comments on my work:


Giovanni Tavani
Director, Global Customer Care and Social Media
Royal Canin

I attend many conferences worldwide and I am myself a speaker but I just thank the day I got introduced to Michelle and we managed to get her inspiring speech and presence at one of our leadership meetings. The perfect balance of charismatic presence, knowledge, content, provocation and sympathy! If you want to have someone deliver the best message with a real impact on change in a digital world, Michelle is THE person to reach out to! Merci Michelle! a great professional and, above all, a fantastic human being!

mars 2019

Helen Mills
Vice President, Corporate affairs
Royal Canin

Michelle delivered an inspiring presentation at one of our recent Corporate Affairs leadership meetings regarding social media. Her presentation style was very engaging and her content and stories very thought provoking. Thank you Michelle for joining us and sharing your experience and insights.

Mars 2019

Katheline Jean-Pierre,

Product Manager, Flickr, Communications & Communities, Yahoo!

“Michelle is one of my mentors in Web Strategy and Web Marketing. I reach to her when dealing with puzzles.” June 12, 2008

Marie-France Laval

International sales & marketing consultant and President at Alliances Telesoft

Top qualities: Expert, High Integrity, Creative

“Thanks Michelle for your unvaluable expertize. Thanks to your input, we validated the e-commerce strategy that we were about to propose to a customer following a market study that we conducted. You gave us additional key input that we implemented rapidly and that’s make the difference for better results for our customer.” April 24, 2008

Yvan Poulin, MBA


Top qualities: Great Results, Personable, Expert

“I learned about Michelle through her business blog and decided to hire him to help our organization improve its E-Business initiatives. Michelle delivered us a thorough report which serves as a guideline in the journey of being the number 1 firm in our market space. She is generous of her time and comments and gave us ideas that we will leverage for months to come. I highly recommend Michelle for any Web 2.0 consulting work for an E-Business enterprise.” August 7, 2007

Simon Rivard


Top qualities: Expert, High Integrity, Creative

“Saying that Michelle is passionate would be an understatement. With her in-dept knowledge of the web and internet, Michelle is always ready to chat about the new trends and share her knowledge on how he sees to Internet evolving. If you don’t know her, may be you should visit her blog https://www.michelleblanc.com/ , you’ll see by yourself that it’s a good source of information (great industry directory as well).” July 31, 2007

Veronique Aubry,

Directrice membersip et partenariats stratégiques, Réseau inter logiQ

“Michelle is one of a kind with a strong expertise in the field of e-marketing regarding all the aspects of Web 2.0.” July 11, 2007

Claude Malaison, Owner,


“I’ve known Michelle for a year now and I can say that she is an expert on Corporate Blogging and so, can help private and public enterprises with their Marketing & On-line Strategies. Michelle is also the «founder» of the Yulbiz Events ans so, contributes to the vitality of the blogosphere in Montreal and elswhere…” July 11, 2007

Paul Arseneault

Réseau de veille en tourisme UQAM

Top qualities: Great Results, Expert, Creative

“She’s the best !” July 11, 2007

Francois Aubin

Cognitiv group

Top qualities: Great Results, Expert, High Integrity

“Michelle was hired to help us with one of our client. She was very professional and helps us to achieve great results rapidly. She is bottom line and passionate about the domain. I maintain contact with her and would recommend his service to anyone who needs Internet Marketing strategy and more.” November 7, 2006

Speaking engagements and training

>Yellow Pages Group

>HEC Montréal (formation continue au 2e et 1er cycle)


>Merck Frosst

>Keynote speaker at Council on e-business innovation du Conference Board of Canada,

>Montreal Conference on eTechnologies MCETECH 2005, 2006 et 2008

>Association des hôteliers du Québec,

>Association des manufacturiers exportateurs de transports et véhicules spéciaux du Québec


>HEC Montréal (formation continue 2e cycle et cours de premier cycle),

>Symposium Interdoc

>CIRANO (Center for Interuniversity Research on Analysis of the Organisation)

>Association des professionnels en affaires électroniques

>Voyages en direct

>Montreal Metropolitain Chamber of Commerce

>Canadian Institute

>Maîtrise en commerce électronique de l’Université de Montréal/HEC Montréal (PDF)

>Festival du Nouveau Cinéma de Montréal, événement Open Source

>Association Marketing de Montréal

>Chaire en droit de la sécurité et des affaires électroniques (WMV)

>Desjardins Services Financiers

>Webcom Montréal 2007

>Société des Attractions Touristiques du Québec

>la conférence petite entreprise grandes idées de Visa Canada

>Big Bang d’Interlogiq

>Hill & Knowlton

>Yulbiz-Warsaw and Wroclaw

>St-Paul University, Ottawa

>ATR Associés (Association Touristique Régionale)

>OECD-Canada forum on the participative Web: Strategies and policies for the future (PDF)

>Coeur des Sciences de l’UQAM

>Legal IT 2008

>Les Grandes Conférences Les Affaires

Partial list of clients

Alliances Telesoft




ATR Associés (Associations Touristiques régionales)

Bijoux Bijoux



Cesef Financial Corp.

Chalet du boisé

Chaire de commerce électronique RBC Groupe Financier

Cognitiv Group

Desjardins Sécurité Financière

Dessins Drummond


Hill & Knowlton (Toronto)

IATA, International Air Transport Association



Legal IT

Les Affaires

Loews Le Concorde



La Prod.


Merck Frosst

Mignon Media (New-York)




Réseau de veille en tourisme de l’UQAM

RVBS (Montréal et Paris)


Shopping TVA

Tourisme Abitibi-Témiscamingue

Tourisme Cantons de l’Est

Tourisme Mauricie

Tourisme Montréal

Tourisme Outaouais

Tourisme & Cie

Visa Canada

V1Jets (New York)