Le carnet cyberworker, identifie avec justesse une intéressante thèse sur le phénomène des blogues. L’auteur, James Torio, qui effectues ses recherches à l’université de Syracuse, analyse comment les blogues ont un impact sur les entreprises et les communications, comment les entreprises se servent des blogues, comment les blogues génèrent de la valeur et quel est le futur des blogues. Cette thèse se lit comme un roman et la matière est on ne peut plus, d’actualité.
Voici certains extraits de cet ouvrage :
There are some Bloggers who strive to turn their Blogs into successful
businesses. Although Blogging as a business is in its infancy, a number of
Bloggers have managed to earn money; others have generated a significant
amount of revenue. Some media analysts have called Blogs the “Next Internet
Boom” and predict that in near future these micro-publishing sites will receive
heavy investment.Some significant findings include: 49% of survey participants use RSS
readers to collect information for their Blogs, 85% allow commenting on their
Blogs, 33% of the Blogs use Google AdSense for advertising, followed by 22%
who use BlogAds.Regarding revenue generated directly from Blogs in a 12 month period:
45% do not generate any revenue at all, 40% generate under $5,000 and 4% generated
over $100,000.
