Gros cyber-Monday mais plus petit mois

Pin It

L’étalon-mesure des dépenses internet américaines est ce qu’ils appellent le « cyber-Monday », qui est en fait le lundi suivant le long congé de la « thanks giving » et qui est LA journée la plus active en matière de commerce de détail en ligne aux É.-U.. Or, cette année, le « cyber-Monday » a connu une croissance de 15% par rapport à l’année dernière, mais les ventes totales du mois de novembre sont plus faibles de 2% tels que le révèle Techcrunch.

After a tepid start, online holiday sales seem to be picking up a bit. Online sales on Cyber Monday as measured by comScore were a healthy $846 million, up 15 percent from last year’s Cyber Monday. Online sales since Thanksgiving are up 12 percent to $2.4 billion. But overall online sales in November of $12 billion are still down 2 percent.
Can sales make up the difference over the next five weeks? As the chart above shows, holiday sales so far in 2008 (the red bars) are struggling to keep up with the levels we saw in 2007 (the dark blue bars). Maybe consumers have just been postponing purchases longer than usual, but now that the U.S. is officially in a recession that knowledge will likely have a psychological impact on people’s willingness to splurge. (I love how the recession news didn’t come out until after the Thanksgiving holiday shopping weekend).

Imprimez ce billet Imprimez ce billet

Comments are closed.