Steve Rubel fait une excellente réflexion sur une nouvelle forme d’emploi qu’il nomme le « geek marketeur ». Je ne sais pas pourquoi, mais je me reconnais très bien dans ce nouveau vocable…
Enter Geek Marketers. These cross-trained specialists are fluent in both worlds and bridge them. They are marketers by trade, yet they also have a hard-core interest in technology and social anthropology. As curious individuals, they are constantly studying how digital advances are changing our culture and media. Armed with these insights, they regularly apply them in a marketing context by working closely with brand teams to codify new best practices.
Geek Marketers create competitive advantage through rapid-fire testing and learning. The people I know in this role are shepherding the development, testing and measurement of all kinds of groundbreaking marketing programs. Their pilots span from the simple, such as building RSS feeds, to the complex, creating multifaceted community programs. Often they are paired with people like me, who are in a similar role on the agency side.
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Article publié le jeudi, 6 septembre 2007 sous les rubriques Commerce électronique: emplois, Innovation, Marketing 2.0, Marketing des univers virtuels, Marketing Internet, Médias sociaux, Medias et Internet, Relations publiques Internet et Web 2.0.
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