Médias qui sollicitent mes avis

Il y a quelques semaines de ça, j’ai accordé une entrevue à André Hains dans le cadre de La série Partenaires en affaires en Baladodiffusion montée pour la Banque de Montréal. L’entretien intitulé L’explosion de Facebook (Durée : 11:25 minutes format MP3) explique aux entreprises ce qu’est Facebook et pourquoi ça peut être pratique dans un contexte d’affaires. À propos de cet enregistrement, la version textuelle est ici et c’est drôlement pratique afin de faire du contenu textuel pour les engins de recherches et pour permettre aux malentendants d’avoir aussi le contenu.

Voici d’ailleurs quelques données intéressantes sur Facebook :

De FastCompany

Zuckerberg's creation
… consists of 47,000 college, high school, employee, and regional networks.
… handles 600 million searches and more than 30 billion page views a month.
… is the sixth most-trafficked site in the United States, according to comScore Media Metrix.
… is the biggest photo-sharing site on the Web, with, according to comScore, more than 1 billion photos stored on the site and 6 million uploaded daily.
… is growing 3% week over week, measured by number of users.

The Maturing of Facebook
100,000 age 64+
310,000 age 45–63
380,000 age 35–44
3 million age 25–34
Unless otherwise noted, all data from Facebook, for the month of February 2007. Age breakdowns are of registered users as of March 15.

Facebook Employee Networks
• CIA
• CNN (NYSE:TWX)
• Ernst & Young
• IBM (NYSE:IBM)
• IRS
• Macy's (NYSE:FD)
• McDonald's (NYSE:MCD)
• MySpace (NYSE:NWS)
• Time Inc.
• Toyota (NYSE:TM)

J’ai été quelque peu surpris d’apprendre que la CIA, CNN et les autres, permettent l’utilisation de Facebook pour faire le réseautage de leurs employés.

De Mashable

General Growth
• More than 24 million active users
• More than 100,000 new registrations per day since Jan. 2007
• An average of 3 percent weekly growth since Jan. 2007
• Active users have doubled since Facebook expanded registration in Sept. 2006

User Demographics
• Over 47,000 regional, work-related, collegiate, and high school networks
• More than half of Facebook users are outside of college
• The fastest growing demographic is those 25 years old and older
• Maintain 85 percent market share of 4-year U.S. universities

User Engagement
• Sixth-most trafficked site in the United States*
• More than 40 billion page views per month in May 2007
• More than half of active users return daily
• People spend an average of 20 minutes on the site daily*

Applications
• No. 1 photo sharing application on the web*
• Photo application draws more than twice as much traffic as the next three sites combined*
• More than 1.8 billion photos on the site
• More than 6 million active user groups on the site

International Growth
• Canada has the most users outside of the United States, with more than 2.5 million active users
• The U.K. is the third largest country with more than 1.4 million active users
• Remaining Top 10 countries in order of active users (outside of the U.S., Canada and UK): Norway,
Australia, South Africa, Lebanon, Egypt, Sweden and India
*Source: comScore Media Metrix

De PaulAllen

Facebook is adding 100,000 new users per day. That’s 3% growth per month. And the fastest growing segment is over age 25. At this rate, they’ll have 50 million users by the end of this year, and 75% of them will be out of college. I read just on paidcontent.org that Facebook is the fastest growing social network in the UK, and today Mark said that 10% of Canada’s population is using it.
With 40 billion pages view per month, Facebook has passed eBay in page views, and is now in 6th place, just behind Google.