Web 2.0

C’est un débat qu’a lancé Nick Carr et auquel a répondu l’un de mes mentors stratégiques virtuels, John Hagel III.
Le cœur du débat :

the Internet is subtly molding our minds to favor brief snippets of information rather than the nuance and complexity that can only be communicated in much longer forms such as books.

Content became the battleground. Are snippets superior to more in depth writing and analysis?

L’argumentaire de Hagel tourne autour du fait que l’internet n’est pas que contenu et que les apprentissages se font aussi à partir des relations personnelles, issues des plateformes sociales

In the heat of debate, they seemed to often lose sight of the fact that most people are not content junkies. Most people use the Internet as a platform to connect with each other. Sure, they are exchanging information with each other, but they are doing a lot more than that. They are learning about each other. They are finding ways to build relationships that expand their understanding of the world and enhance their ability to succeed in their professions and personal lives.

Puis, il présente le fait que l’impact majeur du Web sur notre intelligence sera basé sur la potentialité de créer et partager des connaissances tacites.

the end, though, tacit knowledge will only flow through shared practice and the deep relationships that build up around shared practice. Some examples of shared practice can already be found on the Internet in such diverse arenas as open source software and online games like World of Warcraft. This is one more area that the Internet will likely evolve to support much more effectively in the years ahead.

Mais la portion de ce débat d’Hagel la plus intéressante est lorsqu’il exprime sa vision du futur du Web.

As one small example, we are seeing rapid evolution of both social network platforms and physical presence tools that will lead to a much more complex interweaving of physical and virtual environments. Sensors and imaging tools will give us much greater visibility into the world around us.
Today, navigation on the Internet is heavily shaped by search tools – but these search tools are geared to locating (surprise!) content. We are just now beginning to see tools emerge to help us find people and more effectively learn who they are.
We are also at the earliest stages of figuring out how to create environments that enhance serendipity and make visible the relationships and patterns that today lurk behind the cascade of events and snippets of information. The World Wide Web that was designed by content junkies for content junkies to more rapidly locate more snippets of content is already giving way to much richer platforms that will help people to connect with each other and engage together in sustained efforts to create new knowledge.