Je vous ai mainte fois parlé du buzz des blogues. Voilà que ce buzz sert maintenant à prédire les tendances de consommation. C’est en effet la teneur d’un article du Washington Post (via Vtech).
(…)the individual opinions blasted out in cyberspace are becoming an increasingly powerful force. Together, they form the fabric of online word of mouth that can determine the hottest new product, make or break a TV show, or set off a customer revolt. Eager to tap into the buzz, a growing number of companies are turning to sophisticated new technologies that track what’s said on Internet social networks, blogs, message boards, product review sites, « listservs » — wherever people congregate publicly online.
Pour revoir les anciens billets :
michelleblanc.com/2005/09/02/un-nouvel-outil-analyse-les-blogues-pour-predire-les-tendances/
michelleblanc.com/2006/02/07/buzz-fait-du-buzz/
michelleblanc.com/2006/01/16/le-bloc-quebecois-a-le-buzz-des-blogueurs/
michelleblanc.com/2006/01/18/des-chefs-de-partis-c-est-paul-martin-qui-a-le-buzz-des-blogueurs/
