Google dans la recherche universelle

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Selon Mediapost.com, Google devrait mettre en ligne, d’ici la fin de la journée, des modifications majeures à son célèbre moteur de recherchées. Il appert en effet que Google présentera désormais des résultats issus des sites de contenus textuels, de vidéos, d’images, de cartes, de livres et de sites Web, dans une seule interface de résultats pour une requête donnée.

Announced at the Google Searchology event, and with full national functionality slated for the end of today, the company’s goal for universal search is to create “a seamless, integrated experience to get users the best answers,” said Marissa Mayer, Google vice president of search products and user experience at Google.
A user that inputs “Italian restaurant in nyc” for example, might find local search listings complete with a Google Map, above a link to breaking news on New York City restaurants, in addition to sponsored and organic links. Users will also be able to play embedded videos from Google Videos or YouTube directly on the page, while a thumbnail will link them to videos hosted by other sites like MetaCafe.
The task of pulling various types of data together, comparing, and ranking them with the speed and accuracy to which users have become accustomed requires new algorithms, software and hardware–part of the new technical infrastructure Google is in the process of installing.

Ce sera donc de nouveaux casse-têtes pour les spécialistes du référencement dont je fais parti…

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