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BMW et Ricoh réintroduits dans Google

Matt Cutts nous apprenait hier soir, que BMW et Ricoh ont déjà été réintroduis dans les SERP(Search Engine Ranking Pages). La question à laquelle il a répondu : Est-ce qu’un site d’une entreprise de moindre envergure aurait eu le même traitement et la même rapidité de réaction de Google?

I’ve given several reviews of other sites in the growing series of concrete examples of “SEO Advice” and “SEO Mistakes”. Kirby/Spamhound, not all penalties are 30 days. For example, if site doesn’t rank well for algorithmic reasons, then if a site changes, our algorithms will change the scoring automatically when the data is computed in the next iteration.
Our main goal has to be to give the most relevant results to our users; there is currently a trade-off between taking action to remove spam from our index vs. removing sites that lots of users look for with navigational queries. In my mind, the most scalable, robust direction to move in is to provide tools like Sitemaps and the webmaster console that allow everyone to diagnose and debug as much information as possible with their site. As we introduce features like the robots.txt checker, that helps every website owner equally, whether it be a mom and pop website or Nissan, Metallica, or the California DMV (all of which have had robots.txt issues in the past).

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